top of page

About Us


Thompson-Nelson Insurance Agency is an independent insurance agency established in 1958. We have three convenient locations in Rice Lake ,Barron and our sister agency, Lake Insurance, in Shell Lake Wisconsin.

Thompson-Nelson Insurance and Lake Insurance currently serve over 5,800 clients in Northwestern Wisconsin and surrounding areas as well as clients in eastern Minnesota.


Our staff is comprised of caring and conscientious people whose primary focus is;

  • to be ethical and fair in our dealings,

  • to care about people while assisting with their problems and concerns,

  • and to treat clients' needs as if they were our own. 

All of our staff are your neighbors and live in the areas we service.


We offer personal coverages for homes, automobiles, umbrella policies and recreational vehicles. Our business coverages include commercial property, commercial liability, workers’ compensation, business auto, and business umbrella.


Thompson-Nelson also offers term life and whole life insurance policies, as well as, many health insurance options which include individual coverages, group coverages and Medicare plans.

bottom of page